Getting publicity is crucial for the small business owner.
We know advertising dollars are in traditionally in short supply for most small business owners. But success depends on getting the word out, one way or the other. A great (and inexpensive) way to get noticed by others is getting published in newspapers, magazines and appearing on television. The media is interested in only one thing, a good, “newsworthy” story.
However, many small business owners lack the time or knowledge to know what makes a good story, or how to “pitch” it to the media. Plus, once the story is identified, you need the writing skills to develop a concise news release to attract the interest of an editor or reporter. Without these elements, PR will remain elusive.
Key Publicity Benefits
Builds your company identity
Creates credibility - people believe information reported as news
Establishes product or service benefits
Creates name recognition
Helps you rise above competition
More cost effective vs. paid advertising
Helps boost sales
At the core of any effective public relations campaign is a well-written news release. A good release may be used as the basis for a report in the media, or it may trigger a call from a reporter wanting to find out more. No PR tool is simpler to use or as effective as a well-written news release. However, news releases done wrong, can be a waste of time and money for you and thee media.
The Courage Group, Inc. is your one-stop shop for proven, persuasive and effective public relations writing. We combine our proven track record, newsworthy writing ability and business skills to attract attention to your business.
Our Service Package Includes
Initial Publicity consulting
Identifying a news angle to give your company story “newsworthiness”
Creating several attention-grabbing headlines for your release
Writing and editing a core news release
How to “pitch” the media” consulting
Identifying appropriate media targets
How to write a “newsworthy” feature article consulting
Best practices email “pitch” templates/do's and don'ts
Media interview tips
Best PR resources/websites
Best PR books
Performing on television like a pro/tips and techniques
Essential media kit contents
Monthly “Growing Your Business” newsletter
Our Flat Fee- $1,900.00
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Initial retainer of $800 due at beginning of project
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Remaining retainer of $800 due upon completion of project
